retail Installation
Brief:
Swedens largest retail of adult toys, where 31% of our e-com orders are made by women18-80+ years of age.
In our Flagship Store in Gothenburg -only 7% of the customers are women.
The street (Andra Långgatan 3) gets crowded during summer.
We need more female customers to want to enter our physical shop.
Role:
Creative Director. Project Manager & Designer.
A hands on conceptual window installation.
172 paper cut outs. 27 metres of wire.
Result:
An increase of female customers from earlier 7% to 60-65%.
Mezmerizing installations?
Conceptual design,with conversion in mind - from idea to final execution.